Viral Advert Idea

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advert games, ebooks, brandable software, images, or text messages.
The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.
In order to advertise our short film, a viral ad would be a good idea to get people interested into our film, make people aware of it, and look forward to watching it.
my idea was that we could put a shortened down version of the film; in this version all we see is the conversation between the party host and the geek and instead of the geek going to the party, she replies 'No thanks' and the whole plan is ruined. a note comes up saying something along the lines "things dont always go to plan" ----- after this is shown a link to the proper film is shown.