Evaluation, Question 2- How effective is the combination of your main product and its ancillary texts?

Reads:
Our intentions when starting the piece were to both entertain and educate our audience about peer pressure and the consequences. 

Throughout both filming and editing, I believe that we have included all the possible conventions in our main product in order to get across the message we were hoping.

We used close ups of alcohol and drugs and a combination of stereotypical characters and believable settings in the hope that our audience would be able to relate to it. 
 

We aimed to get across the idea that Fiona was in with a strike of luck and that she was going to develop a close friendship with a lot of new people whilst making it clear that she was a little nervous about being in a new situation, at the beginning of the film so that the ending it home harder when they realised that they guessed the ending wrong. 

Our film poster was initially designed and created in Photoshop and the pictures featured were taken in a photography studio to get the best authentic look possible. 

I feel that our poster strikes the right balance between shock and interest in order to intrigue our target audience.

The simple design is effective in that it gives the audience an initial insight into the characters, suggesting the hold Alice has over Fiona. (Hand on shoulder)

It attracts the attention of our audience, without giving too much away about the storyline.

In the studio we took a variety of shots, we wanted to get a picture which created the right vibe, we wanted to make Alice look cunning and Fiona look innocent. 

The poster directly asks the audience the rhetorical question ‘How far would you go to fit in?’ the pronoun ‘you’ makes it personal to every individual, therefore grabbing their attention and advertising our film effectively.

The colours used in the poster gives the impression of a horror/thriller, however our film is a teen drama, therefore making the film more pleasurable for our audience when they realise they’ve perceived the film wrongly. (Steve Neale’s Theory)

Our radio trailer was created in both final and garage band. In it is a mix of a musical sound track, important voice snippets for the film such as ‘here Fiona I’ve saved you some’ and ‘don’t be a spoilt sport’ and an effective female voiceover. 
 

When we researched into radio trailers we noticed that they all included a voiceover and snippets from the film, we wanted to make it sound as real as possible, so we featured these. 

Just like our poster, the radio trailer asks the same rhetorical question ‘How far would you go to fit in?’ the question is more effective in the radio trailer though, as the audience are directly asked the question rather than having to read it. This plants the seed of doubt, is it actually worth trying to fit in, and being pushed under by peer pressure, which was our initial aim. 

The mix of audio and voiceover is effective as the audio from the film gives the audience an idea of the storyline, whilst the voiceover talks directly to them, enticing the in. 

Overall, the combination of our ancillary text work well together in advertising our main product. 

The multiple use of the rhetorical question is the main link between the poster and the radio trailer.

Ultimately, the synergy between the three texts work brilliantly together, in creating one complete product, in both entertaining and educating our target audience.