The poster to the left is for the film The Last Song which is a Romantic Drama. The poster incorporates three images: one depicting a scene from the film and two of each character that are superimposed into the background to highlight the main characters of the film; the characters' expressions are used to outline perhaps the emotions of the characters and the theme(s) of the film. The colour palette of the poster is small so the colours aren't too vivid or clashing, and are used to compliment the colours within the main image on the poster, to give an overall sense of simplicity and a clear housestyle. The font used within the poster compliments the rest of the poster well as it is very simple and elegant, and works well with the images and colours to create a harmonious look, which could suggest that the film is about two people coming together, meaning that people's overall impressions of films could potentially be heavily based on the initial impression they get from their posters, making posters very important for advertising.
The poster to the right is for the film The Craft which is a Drama/Horror/Fantasy. The poster is made up of one photo, but it has been heavily posed to create a desired look that will make an audience make assumptions about the genre of the film and the characters within it. Once again, the colour palette used is a small one and it is used on the fonts and background to compliment the colours found within the main image. The font here also compliments the emotion the photo provokes as it's quite a mysterious, sinister one, and the costumes of the girls in the picture and their expressions also give a mysterious, sinister feel to the poster, which may hint at the horror genre within the film. This poster also features a strapline that helps to hint at the storyline as much as the image does, but once again it doesn't give it away, it simply creates suspense and interest.
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