Viral marketing, viral advertising, or marketing buzz refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives like product sales. It can be delivered by word of mouth or enhanced by the network effects of the internet. Viramarketing may take the form of video clips, interactive flash games, e books, brandable software, images, or text messages.
- An example of a viral advert is for the film 'Inception'. A mind crime game was released online which kept most of the film unknown and produced a series of real interviews with scientists who specialize in dreams, which made fans even more interested for the films release.
- 'Paranormal Activity' film makers encouraged fans on twitter to tweet their screams and write reviews on the film which was hugely popular creating even more success for the film.
- Another example of a successful viral advert was for the film 'The Blair Witch Project' the low-budget horror film created massive hype for the film by posting found footage and police records from the film before the film was released.
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