Viral Advertisement Research

When I had decided that i wanted to create a questionnaire based viral advert, I researched the multiple questionnaire styles that have been used throughout the years. The most well known and well used questionnaire style is the simple question and answer or box ticking. These are usually the plain black and white layout. One of the frequently used questionnaire styles is the flow chart questionnaire which has been used throughout multiple teen magazines. I decided to use this style due to the simpleness of the layout. The layout makes it easier to follow the questions and find your outcome. The bright colours of the boxes make the questionnaire stand out, being more eye catching as a viral advert.


The image below is an example of a flow chart questionnaire from the Disney Girl Magazine.