Tuesday 15 November 2011

Viral Advertisement Idea

I had the idea of creating a template of some glasses, freckles and a brace that people would be able to edit onto people's faces to give them a 'geeky' look to promote the main character within our short film, Fiona.

I believe this would be a good viral ad because it's similar to the already existing 'Fat Booth' and 'Geek Yourself' apps that are popular amongst teenagers because they're a bit of fun, so the idea behind our viral ad would be that people would use to have a laugh about themselves or others with their mates, and so the ad would get spread around for the comedy factor.

The template would either be a flash game that would redirect to a webpage about our film when first clicked on (so people would have to open the link before being able to use the game), or it would be a document available to download, but again it would initially redirect to the same webpage so our film is promoted.

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