Viral Advertisement Idea

Viral Advertisement, What would you do questionnaire.


One of the idea's for our viral advert is to have the audience complete a survey based around friends and drugs. The survey will include questions asking how they would react in certain situations, and how they know they can trust someone. The questionnaire will allow the audience to put themselves in the type of situation that our main character Fiona will face in our film. The audience will answer the questions, which will be simple multiple choice questions. At the end of the questionnaire the audience will add up their answers and the letter they have most in will be their result. When they know which letter they have answered most frequently, they will find the corresponding definition for the type of person they are when facing these types of situations. For some people they will be the gullible type of person that ends up the same way as our main girl, hopefully setting of a realisation alarm that they should be more careful. For many, the realisation will lead to the audience passing this advert on so others can find out what they would do.


Rough Idea of Questionnaire One

Rough Idea of Questionnaire Two

Final Idea

Existing Influences

The music video of katy perry's 'Last Friday Night TGIF' is about katy perry who plays a geek, she hosts a party where she wakes up to a man in her bed, and looks on facebook where she finds pictures of the night before. This Video is a big influence of our story line.

Influence was also from peer pressure television advertisement Abuse in Relationship. Pressure into taking drugs and then getting forced into doing something that they don't want to do.

This is England 86' includes aspects of drugs, alcohol and rape. The Film is a big influence on our short film.

Thoughts on Audience Research Feedback

After asking our peers about what they thought made a good short story, I surmised from it that our story will need to be concise and interesting with elements of suspense that will keep our audience wanting to know what happens next, and I believe with the implied rape in our story our audience will be shocked and interested to know how our story ends.

I also took note that our peers like drama and humour. I believe that our storyline is dramatic as the premise revolves around everyday life, yet something shocking happens that could possibly happen in real life and therefore we bring a dramatic element into our story, and with shots such as the girl putting her glasses on incorrectly, struggling to walk in heels and realising her Hello Kitty watch isn't 'cool' I believe that we bring a slightly humorous element into our film also.

Our peers also said that the main aspect they enjoyed about other teen dramas was that the situations and characters in them were lifelike ones and so they could relate to them. I believe that the setting of our film is easy to relate to as most 18 year olds are at college and attend parties often which may potentially bring up the chance to become involved with alcohol and drugs. The characters within our film are also representative of some of the different people you'll find in different groups at college, so I believe that our film will be pretty successful with our peers.

I believe that our peers thought our storyline was quite a good one as they seemed to believe it was believable and easy to relate to, but dramatic at the same time. They also thought that within our film we were trying to give out a clear message and warning. I think this is brilliant feedback and assures us that our storyline is strong and we can make a potentially good film from it.

Viral Advertisement Research

When I had decided that i wanted to create a questionnaire based viral advert, I researched the multiple questionnaire styles that have been used throughout the years. The most well known and well used questionnaire style is the simple question and answer or box ticking. These are usually the plain black and white layout. One of the frequently used questionnaire styles is the flow chart questionnaire which has been used throughout multiple teen magazines. I decided to use this style due to the simpleness of the layout. The layout makes it easier to follow the questions and find your outcome. The bright colours of the boxes make the questionnaire stand out, being more eye catching as a viral advert.


The image below is an example of a flow chart questionnaire from the Disney Girl Magazine.

Audience Research- Video

We asked students of Barnsley College the following questions:
1. Have you ever watched a short film?
2. If yes, what did you think of it?
3. What do you think the key elements within a short film are?
4. Have you ever watched any teen dramas, e.g. Skins or Hollyoaks?
5. If yes, what do you think makes them interesting?
6. What do you think the key elements within a teen drama are?
7. If you're not a fan of the teen drama genre, what elements could be added to it to make it appeal to you?

And this was their response:

Questions made up by: Robyn Makings, Bethany Vaines, Holly Johnson, Amy Thompson
Questions asked by: Robyn Makings
Filmed by: Bethany Vaines
Edited by: Bethany Vaines

Viral Advertisement Idea

I had the idea of creating a template of some glasses, freckles and a brace that people would be able to edit onto people's faces to give them a 'geeky' look to promote the main character within our short film, Fiona.

I believe this would be a good viral ad because it's similar to the already existing 'Fat Booth' and 'Geek Yourself' apps that are popular amongst teenagers because they're a bit of fun, so the idea behind our viral ad would be that people would use to have a laugh about themselves or others with their mates, and so the ad would get spread around for the comedy factor.

The template would either be a flash game that would redirect to a webpage about our film when first clicked on (so people would have to open the link before being able to use the game), or it would be a document available to download, but again it would initially redirect to the same webpage so our film is promoted.

Photoboards

When we originally started filming, we were working off the storyboards we had created, however once we started filming, we decided to change certain aspects of the film to ensure the whole story would be understood within the time period we were allowed to use for the film. Most of the photos for the photoboard were taken before filming, however once we started changing parts of the film, we realised that we then had to change the photoboard, which is why various pictures involving a camera on the shot, since we were filming at the time the photo was taken.